Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX's vp of research, gave advertisers an interesting pitch at the Interactive Advertising Bureau's NewFronts Insights Lunch today on how his company tackles those growing issues.
Auslander used Fox's The Mindy Project and a Microsoft ad to show how his company's technology works. While online viewers watch The Mindy Project, they are given the option to either watch one interactive video for 30 seconds or five 30-second commercials throughout the show.
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